Branding Package List

Full Branding Package List – Color & Typography Guide

A visual overview of a complete branding package, featuring a color palette and font selection—key elements of small business brand identity.

1. Brand Identity Basics

• Brand Name
• Logo (Primary, Secondary, Icon)
• Tagline or Slogan
• Mission & Vision Statement
• Core Brand Values

2. Complete Branding Package Checklist

• [X] Logo Variations (Full, Horizontal, Icon)
• [X] Brand Color Palette
• [X] Typography (Font Pairings)
• [X] Business Card Design
• [X] Letterhead Template
• [X] Email Signature
• [X] Social Media Kit
• [X] Brand Style Guide (PDF)
• [X] Favicon

3. Color Palette Guide

Color Name	HEX Code	Use For
Primary Blue	#0057A0	Main brand color
Accent Yellow	#F4C542	Highlights, CTAs
Neutral White	#FFFFFF	Backgrounds
Dark Gray	#333333	Body text, footer

4. Typography Guide

• Headings: Montserrat Bold – UPPERCASE – Size 32px+
• Subheadings: Lato Medium – Capitalize – Size 20-28px
• Body Text: Open Sans Regular – Sentence case – Size 16-18px
• CTA Buttons: Montserrat SemiBold – UPPERCASE – Size 16px

5. Branding Tips

• Keep color usage consistent across platforms.
• Use a max of 2–3 fonts for visual clarity.
• Create a brand board for easy reference.
• Save your style guide as a PDF and share it with your team or designers.

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